Report
Personalisation has transformed lives, empowering thousands to design social care that fits their needs and aspirations. People who make long term use of social care have repeatedly demonstrated over the past two decades that they are often better than highly trained professionals at making effective use of public resources. But personalisation remains controversial. Sceptics see consumerism rather than inclusion, bureaucratization rather than liberation, and a Hobson’s choice masquerading as a fresh start.