Blog
Matthew Taylor
This is something on which I have posted before. I think it was an idea I got first from someone else. Easy Jet has helped transform the consumer market place for air travel. Its approach has brought flying within reach of millions more people and it has forced other airlines to be more competitive. As the internet makes price comparisons ever easier, any consumer sector that is charging more than it needs to for its basic services faces the threat of a cheaper entrant stealing a major market share. This is the good news. The bad is this: no frills, low margin models encourage businesses to explore other ways of making money from their customers. This is where all the hidden extras come in.