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How has the word regeneration come to be so hated? The word ‘regeneration’ is now reviled, as Jonathan Schifferes’ blog states, but not all ‘re’ words have such a bad atmosphere: renew, recover, repair, even re-upholster are all words seen as part of the rediscovery of values of austerity garnered from an imagined 1950s ‘vintage’ Britain. Reusing things is seen as good.