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Benedict Dellot
George Orwell once described advertising as the rattling of a stick inside a swill bucket. The famous comedian Bill Hicks even went as far as telling those who in dabble in it to “go kill yourself… seriously”. Though few would consider themselves to have feelings that run parallel with those of Orwell and Hicks, it’s highly likely that most of us instinctively sense that there is something untoward about the level of advertising which is present in our lives. We are often told that we are bombarded with thousands of messages a day, and indeed there is rarely a day that goes by without the sheer number of adverts actually provoking a conscious reaction to them. More often than not it will be to ask ourselves, who would actually fall for this kind of thing?
