Blog
Jonathan Rowson
Nudge is fast becoming to behaviour change what Google is to search engines. We have started to use the term as a catch-all shorthand for a patchy understanding of something like 'all those fancy psycho-social tricks that alter how people think and act'. In doing so we are in danger of squeezing out all the other approaches we have to changing behaviour that might be more powerful or appropriate, including Think, Steer, and Mindfulness.