Einstein said everything should be as simple as possible, but not simpler. So what's the right kind of simple for the world's most complex challenge?
We believe climate leadership must go beyond endlessly drawing attention to the problem and issusing generic calls for 'action'. Instead we must ask why the calls to action are not being heeded, and propose and demonstrate solutions to that problem.
Our starting point is that climate change is not only (or even mostly) about 'the environment'. A better approach is to start thinking and talking about climate change as a shared challenge with multiple identities - we explore the 'Seven Dimensions' which we think illuminate this unique challenge: Science, Behaviour, Technology, Culture, Law, Economy and Democracy.
